Online travel giants set new record for marketing spend in ‘23

Expedia Group, Booking Holdings, Airbnb and Trip.com Group collectively spent $16.8 billion on sales and marketing in 2023 as they compete with one another and with suppliers enticing travelers to book direct.      

source https://www.phocuswire.com/online-travel-giants-new-record-marketing-spend-in-2023

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